Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gid
ID used to identify users for 24 hours after last activity
24 hours
_ga_
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utma
ID used to identify users and sessions
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
![11th Edition Warhammer 40K Core Rules Now Available & More [Updated]](https://images.beastsofwar.com/2026/06/orks-new-cover-225-127.jpg)
It's been some time since I got together with my work mates for a pirate game. I joked the scenario carried on in real time from stealing the ship in the last game to reaching the island here to find buried treasure. There are six possible locations for the treasure. Unfortunately Black Bob and his scurvy scoundrels have also reached the island. Who would find the treasure 
I had seven players each controlling a pirate each while I took charge of black bob. I forgot to take many pics but the crew pushed forward to the dig locations 
Finding the treasure it took two to carry it back to the ship. They got stopped a couple of times but they cut their way back to the ship
Thus chap with the blunderbuss was a problem so getting him in close quarters prevented him using it. His monkey was there for fun. Named blunder monkey by the players
Black bob tried to shoot the enemy in the back lime the scoundrel he is but he couldn't stop the treasure being taken away. He will get his revenge
![11th Edition Warhammer 40K Core Rules Now Available & More [Updated]](https://images.beastsofwar.com/2026/06/orks-new-cover-600-338.jpg)
And the treasure is the friendship they made along the way.8)