Wyld Holdings Announces Acquisition Of Wargames Illustrated
September 7, 2026 by brennon
Wyld Holdings has today announced the acquisition of Wargames Illustrated magazine. This begins a new chapter for the nearly forty-year-old publication, which continues to be a pillar of the wargaming world.
Wargames Illustrated
Richard Lawford, CEO of Wyld Holdings Ltd, said...
"By bringing the iconic Wargames Illustrated into our group, we are committed to broadening its appeal to an even larger global audience, pushing the boundaries of both content and the digital subscription service"
The partnership empowers Wargames Illustrated's editorial integrity whilst leveraging Wyld's commercial infrastructure to scale. This also synergises with OnTableTop's media network so that all areas of the tabletop gaming hobby are covered, from the smallest of Historical wargames through to the giants of the industry.
Dan Faulconbridge, Editor of Wargames Illustrated, said...
"Joining the Wyld Holdings family represents a massive milestone for WI. It allows the team to focus entirely on what they do best—creating an exceptional magazine for our community—while leveraging Wyld's world-class retail and distribution channels to scale. I’m excited to see the publication and digital services reach an even larger audience"
This acquisition also featured news that industry veteran Lyle Lowery will be joining as the Incoming Editor-in-Chief of Wargames Illustrated. Lowery has worked on White Dwarf for Games Workshop, No Quarter for Privateer Press and The Trench for Factory Fortress. Lowery will focus on strengthening the magazine's global appeal and delivering an exceptional and exciting tabletop hobby magazine to both print and digital markets.
With the acquisition finalised, backend integration is already underway to enhance service delivery for subscribers worldwide. This new era for Wargames Illustrated promises to merge the timeless value of print journalism with the high-octane reach of digital media.
Drop your thoughts below...
Disclosure: OnTableTop and its companies are part of the group of companies owned and operated by Wyld Holdings Ltd since 12/10/2020
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Hopefully will focus on more than just 28mm historicals and more variety of period and game systems, with less focus just on the ‘big guys’ of the industry
I haven’t seen a WI for sale anymore at bookshops in forever. Only one shop carries it in Calgary. The price is too high.
Used to be a great magazine.
Could you see yourself buying a pdf? Not really my cup of tea but maybe a solution?
I actually am rather old school; paper for a magazine or book. Good suggestion, though – it is the future, I think.
They used to do this until they changed to their current system. Very dissapointing.
Hopefully they will change their digital model back to offering subscribers pdfs, rather than the current system of in app magazines only available while your subscription is current. It’s a very poor service that caused me to cancel my subscription. This was on top of not offering the free sprues to digital subscribers.
I have not posted on here in an age, but wanted to post something here.
We had the idea of having a magazine a long way back but saw print magazines as a difficult thing to get right. And parked it. It came up again in a chat last year. And then we are here.
Getting into gaming as a kid was definitely what kept me sane(ish). I lost my father at a young age and desperately needed something to take my mind off the grief. Gaming gave me that. I still count many of the people I met at that club as my closest friends 43 years later. Everyone that loves games probably has a similar story. I still remember how excited I was picking up the new edition of Imagine, Dragon, etc. And others that came and went. I remember it today and I wish I could feel it again or at least help create something that enables others to feel it. But nothing today seems to do that.
The existing team at WI are brilliant and Lyle is a fantastic Editor. We are going to put some more resource into the magazine and make it the best magazine we possibly can make. Happy to listen to ideas. PDF subscribers getting sprues is a mighty big ask as we have to ship them and that defeats the object having the PDF offer. But PDF back issues is something I am sure we will look at. But we will look at everything that prevents someone from buying the magazine. It will almost certainly have more pages, it will widen its content. It will in someway integrate further with digital content. Will it be a Warcradle mouthpiece and only cover our products, no but there most probably will be some Warcradle content most issues without reducing any other content. Will we work with stores to widen its base, yes but we will be cautious not to push our sales channels overly. Don’t expect everything to change at once, it’s a process and the team involved are going to be given every bit of support we can to make it a success.
Yes, a man after my own heart. Do take it cautiously. The wargames market is a strange one, IMHO. The demographic that wargames is shrinking and ageing, but at the same time that ageing is probably unlocking more disposable income.
A little late to the conversation, but on the chance that you are listening still, I wanted to float something. Currently, UK subscribers get access to the onine services as part of their 85 pound subscription (which amounts to 170 australian dollarydoos).
However, even though the cost of Australian subscriptions is *much* higher (270 dollarydoos, more than half again as much!), we don’t get the same benefit. I have to admit, it feels a little raw that we pay so much more, but actually recieve much less for our money. I realise that you use a seperate distributor for Australia, but surely there could be some system where we can submit a prrof of purchase and gain the same access to online features as UK subscribers. I mean, the additional cost of the physical product, given its shipping over her, I can understand, but online services that are not geographically dependent being gate-kept feels unfair.
Just my two cents (I do enjoy the magazine!)