Wyld Holdings Announces Acquisition Of Battle Foam

Wyld Holdings this week announced the acquisition of the legendary Battle Foam into the family! Plenty of folks will be aware of Battle Foam as one of the best ways to transport your miniatures safely to your games and now they're joining the wider family that includes the likes of Wayland Games, Occam Distribution and Kraken Wargames.

Wyld Holdings Acquires Battle Foam

From the press release... "As part of the group, Battle Foam will retain its distinct brand identity, creative autonomy, and core team, whilst gaining access to Wyld Holdings' extensive logistics infrastructure, international distribution networks, and robust operational support."

The news also came alongside statements from Richard Lawford of Wyld Holdings...

"Our strategy at Wyld Holdings is not about absorbing brands and altering what makes them successful; it’s about empowering them to play at a larger scale. The team at Battle Foam has built a phenomenal product line and a highly dedicated community. By pairing their creative DNA with our operational strength and distribution muscle, we can accelerate their growth and introduce their products to a wider global audience."

...and Romeo Filip, the founder of Battle Foam, who many folks within the classic Beasts of War and OnTableTop community will be familiar with!

"Joining the Wyld Holdings family represents a massive milestone for us. It allows the team to focus entirely on what they do best—creating exceptional products for our community while leveraging Wyld's world-class retail and distribution channels to scale thoughtfully without losing our roots. I’m excited to seeing our excellent products reach even more customers"

Importantly, the integration of the company into the family will begin immediately with zero disruption to the existing process for Battle Foam, meaning you'll still be able to get your hands on all of the goodies from the team at Battle Foam without delay! Maybe take the opportunity to head over to the Wayland Games website and take a look at the Battle Foam offerings they already have for you to pick up?

Hopefully, this means we're going to be seeing some great Battle Foam options for transporting your armies for the likes of Dystopian Wars and Armoured Clash. I could see some cool cases and foam inserts for those games coming together , perhaps branded towards different factions!

Snag yourself some Battle Foam and protect those armies!

Disclosure: OnTableTop and its companies are part of the group of companies owned and operated by Wayland Games Ltd since 12/10/2020