Reply To: Plastic is the future!

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cost of production may be pennies, but the people who designed and marketed it need to be paid as well.

construction of the moulds is another factor.

Plastics tend to work best at scale, but you can’t exactly use scale to your advantage if you can only sell one mini to a fraction of your customers. That’s why a character model is more expensive to produce than a standard trooper model for a horde army.

I doubt the margins for profit are as good as you think they are.
They’re not bad … or else GW would still be producing those unique models in metal or resin.